heavy) and extremity of the size (moderate vs. Three studies manipulated the size (thin vs. Previous research has mainly examined the influences of variations of the comparison standard on self�evaluative outcomes, whereas we examine how the relative position of the self on the comparison dimension may moderate these effects. TextabstractThis study examines how advertisements containing thin or heavy models influence the self�esteem of overweight, normal, and underweight consumers. Previous research has mainly examined the influences of variations of the comparison standard on self�evaluative outcomes, whereas we examine
The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implicationsĭ.H.R.V.
